SEG 2018: Opportunity Is Ripe For Digital Transformation
Darryl Willis, vice president, oil gas and energy at Google Cloud, was the morning’s keynote. His message was simple—“The cost of the status quo: Get on board or get left behind.” Willis maintained that the industry can’t afford to be left behind in the digital transformation.
This assertion might amuse geophysicists who have waited for years for computers to catch up with their processing and interpretation theories. But now that AI, ML and neural networks are more than theories themselves, the industry needs to respond nimbly to the new promise, something it hasn’t always proved adept at.